11 Product Labels for Max Conversions
Essential details of a product include size, color, features, and sourcing. Those bits of data can enhance organic search rankings and shopping feeds. They also help shoppers on an ecommerce site via filters, FAQs, and more.
Applying recognizable labels to describe those details in site-search, category results, and product pages eliminates guesswork, driving consumers to items they need.
Labels paraphrase data in an easy-to-understand description, pulling from a database field, such as:
- “Made in [value],” where [value] is from a field.
- Conditional results based on a field’s value, such as holidays or a customer’s profile.
- Calculations that display percentage discounts or other prices based on a customer’s status.
Here are some labels that help shoppers make quick decisions, increasing purchase potential:
- Newly added. Labels such as “New” and “Just arrived” helps repeat customers identify items they’ve not seen.
- Experience levels. To describe required expertise, use “Beginner friendly,” “Intermediate,” “Advanced,” and “Pro.”
- Age appropriateness. For children’s products, displaying the proposed age group saves time and lowers returns.
- Stock levels. “Going fast” or “Almost gone!” can entice shoppers to buy in the moment. Use “Last chance” for products that won’t be restocked. Consider a conditional label — “Only 5 left!” — when inventory drops below a threshold.
- Prime picks. “Top seller” works well for popular products, while “Featured” is ideal for items picked by editors, staff, or personalities.
- Environmental friendliness. The demand for eco-friendly and sustainable products is on the rise. So highlight those products with labels such as “Ethically sourced,” “No animal testing,” and “Sustainable packaging.”
- Locally made. Some shoppers prefer goods made in specific…