5 Netflix Insights Found Using Reddit Social Panels
Insight #3: Baby Boomers show a strong interest in Netflix documentaries
Megan Markle and Prince Harry were a popular topic of conversation among Gen X and Baby Boomers. In fact, looking at trending content in Baby Boomer conversations, a strong interest in Netflix documentaries is revealed.
Netflix-related threads popped up on both the subreddit r/SaintMeganMarkle and Netflix-specific subreddits often in reaction to their six-part documentary series.
Tip: For brands looking to analyze Reddit data, it’s important to look both at subreddits related to your brand and products but also to search more broadly across the site. Brand mentions could pop up on any subreddit – not just the ones we might assume to be most relevant.
Insight #4: Cross-referencing generation and interest data can reveal hidden preferences
In addition to our generational Social Panels, Brandwatch’s interest-based Reddit Social Panels enable our users to dig deeper by cross analyzing multiple attributes. This can be used to develop content strategy, identify areas of opportunity, and better understand their audience at large.
Looking at people across the generations we studied who also discuss Netflix, we found that:
- Family & Relationships, News & Education, and Travel are shared interests across the generations
- Baby Boomers tend to over index for Animals and Business & Finance
- Unsurprisingly, Gen Z indexes highest for Gaming and Style & Fashion
- Gen X indexes highest for interest in Automotive
- Gen Y indexes highest for Sports
Insight #5: Total Reddit Score can help measure the success of a new season
The release of season 4 of “You” generated a lot of buzz among Gen Y individuals, with r/YouOnLifetime trending on Reddit.
Breaking down the Gen Y conversation by Total Reddit Score, a metric that looks at the net votes (upvotes – downvotes) across posts and comments, the show received a score of over 21,000 on its release date of March 9 2023.