5 tips for sending Valentine’s Day emails

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses.

Similarly, just because Valentine’s Day may not feel like a natural fit for your brand, doesn’t mean you can’t make the holiday work for you.

The key to effective seasonal marketing lies in your understanding of your customers. To be honest, this is an essential part of all omnichannel marketing. But when it comes to holiday marketing, knowledge of your audiences’ general age range, interests, and more can help you decide the appropriate path to take customers down.

You must remember that, while some people love Valentine’s Day, others don’t. Therefore, it’s important that you get the tone and message right. To help you do so, we’ve got five top tips to help you get started.