If you want to generate leads with content marketing, then you are at the right place.
Qualified marketing leads are requests that a person would receive from a visitor or, shall we say, a potential customer for engagement. Successful marketing leads are the ones that can ensure that customers would make a purchase from the site’s products and services.
You can generate tons of leads for your business but focusing on quality leads can make your team more efficient and productive. Here’s why –
- Generating qualified leads can help you save time. This is because you would only be talking to the right people.
- Lead generating and nurturing can easily help you personalize your biz.
- Qualified leads can improve close rates and can simply improve the revenue of a business.
Such quality leads can easily be generated by different methods, including email marketing, social media, landing pages, Chatbot, and even content marketing. And in this article, I will share some of the effective strategies to generate leads with content marketing.
Ready? Let’s get started.
1. Offer lead magnets with help of Facebook Ads
Facebook is the most popular social media advertising platform across the globe. The advanced advertising technology of Facebook has made it easier for a marketer to get qualified leads.
Using lead magnets with Facebook ads is the best way to get qualified leads, as it uses an enormous ocean of data to understand the purchase habits of your target audience. If you market your content on Facebook, you should know that it can get you the right leads because it knows the user’s preferences, personal information, and hobbies.
Moreover, Facebook presents advertisements in a very natural way. So instead of repelling a potential customer, it can simply lure them in. Of course, to get traffic on Facebook posts, you have to ensure that the quality of content is on point!
2. Focus on Content Upgrades
Another way of generating leads is by focusing on content upgrades and updates. You can easily convert leads by simply engaging them with your content. You can easily do so by upgrading your blogs and page content regularly.
You should understand that customers would only engage with you if they are interested in your content. You have to provide them with informative, entertaining, and unique content.
3. Guest Blogging
Getting qualified leads with content marketing is by using the guest blogging technique. Guest blogging is creating and publishing content on another source with higher authority in the niche you are working on.
Guest posts are known to be effective because they don’t just help you get leads, but they also help you collaborate with sites already successful in the league you are working on. So when you work with the league giants, you would undoubtedly win the attention of search engines and target audiences.
The more organic traffic you get through your guest posts, the better it would be for you to generate qualifying leads. This is an effective and friendly technique so you should surely try it.
Also, in case you are hiring a content writer to write guest blogs for you, you must ensure that it is plagiarism-free to avoid rejections. You can use plagiarism checker tools like PlagarismDetector.net for free services and Grammarly for paid services to check if the content is copied or a duplicate is already live on the internet.
3. Make your content visually attractive
One common reason why you might not be generating leads is that your content is boring. Writing informative content is not only what would get you tips. You should be aware of the fact that today people don’t have a large attention span.
To tell you the truth, you would hardly have three seconds to win the attention of a potential customer with your content. Now, this can only happen if you are focusing on making your site content visually attractive. Adding images, infographics, and video clips to your site would help you win a potential customer’s interest.
4. Use Quizzes and Surveys
Another brilliant yet underrated way of generating qualified leads with content marketing is by simply using quizzes and survey forms. Quizzes or forms would help you get to know your leads in an exciting way.
With quizzed and surveys, based on the entries and careful analysis, you can easily learn about your target audience’s interests and requirements. Such insights can help you optimize your strategies for better engagement and conversion.
To create interactive quizzes on your website, you can use Outgrow, an interactive content creation tool. And for surveys, tools like SurveyMonkey, Typeform can be of great use.
5. Target Long Tail Keywords
Long-tail search engine optimization is another expert way of generating leads. People usually focus on adding short keywords in their content when it comes to getting the higher ranks.
Using short-tail keywords can surely help you get a lot of visitors to your site, but for getting more leads and sales, you have to focus on ranking for relevant long-tail keywords. Long-tail keywords searchers and highly intent searchers which you can leverage to provide relevant content and generate leads.
This is why in content marketing, it is always suggested that your target long-tail keywords. They would get you qualified leads and be targeted easily because of the less competition.
6. Religiously publish high-quality content
To get qualified leads, you must put high-quality content in the market. There are tons of websites and pages on the search engines working on getting to the higher positions. Well, the website which would be successful is the one having unique and high-quality content on it.
The audience coming on the web is always searching for quality and not quantity, so if you want to increase your leads and sales, you have to create high-quality content.
Content plays a crucial role in lead generation for businesses of all kinds. You can use it throughout the customer journey to educate them and guide them toward conversion.
In this article, we talked about different strategies to generate leads using content marketing. Now it is your turn to implement in your lead generation strategy and grow your business.