Marketing and Advertising Campaigns
Alexander McQueen: Lucia: The Jewelled Satchel
Alexander McQueen is pleased to announce the new film ‘Lucia: The Jewelled Satchel’, where the bag in the title is carried by musician Lucia Fairfull, a friend and regular collaborator of the fashion house.
The short has a film noir aesthetic and is captured in Lucia’s hometown of Glasgow and locations include The Barrowland Ballroom. Lucia is filmed performing with her band, Lucia and the Best Boys. Throughout, she carries the shiny black embossed croc iteration of the Jewelled Satchel, which features its silver metal four-ring closure and iconic, crystal-studded skull. ‘The Jewelled Satchel’ was produced by PRETTYBIRD with Executive Producer Juliette