Brands
An Ad Within An Ad – A Nolan-esque Reveal By Pulsar

While the India vs South Africa match had the whole nation at the edge of their seats, the nail-biting Pulsar N160 commercial during the ad break only added to the thrill and excitement of the game.
The action-packed campaign brought the innovation of the bike to life in the most mesmerizing way.
The newly launched 160cc bike with Dual Channel ABS, the first of its kind in India, has become all the talk on the internet and it’s got netizens liking and sharing across social media platforms.
Lights, camera, action!
What seemed like a regular ad at face value, was actually layered with unexpected innovation and a surprise for the audience. The film displayed a QR code, flashing on the audience’s TV screens, and those who were able to scan it were in for a treat.
The scanners were redirected to another territory, an adrenaline-filled dimension that can’t be explained, but only experienced.
For the adrenaline junkies
If you were among those who scanned the code, you’re a true thrill-seeker. However, if you missed the commercial and want to be part of the hype, you can check out the Pulsar N160 film by scanning the code in the video below or clicking here: