Analyzing The Combined Value Of ABM & Demand Gen Initiatives
*Forrest Gump voice* Demand Gen and ABM are like peas and carrots.
While the strategies were on separate journeys to support their own business goals, Forrester is forecasting that the two will become a converged ecosystem as demand gen and ABM marketers refine their goals and realize the overlapping nature.
For this week’s episode of the #B2BMX Podcast, we’re replaying Steve Casey’s session from #B2BSMX that delves into the ins and outs of demand gen/ABM convergence and provides a roadmap of the journey marketing teams can take to combine the two.
Throughout his presentation, Casey explains:
- The key trends B2B marketers need to understand to plan for this convergence;
- The people, process and technology considerations that will help marketers prepare for the road ahead; and
- Arm marketers with the roadmap to support their journey through the demand gen/ABM landscape; and
- Much more!