Since the quick and undeniable success of TikTok, social media moguls have started rolling out new TikTok-inspired features. While Instagram rushed to introduce Instagram Reels in...
How did TikTok evolve so quickly from a niche social media platform for lip-syncing teens to the most widely used app in the western world, threatening...
Navigating TikTok might be confusing for new brands or creators. What may be trending on other social media platforms might not be successful on TikTok. But...
The popularity of TikTok has been nothing short of extraordinary. TikTok became a preferred platform for users to share and watch short entertaining video content during...
Are Instagram Reels giving you headaches? With 45% of Instagram users interacting with at least one Reel each week, it’s no surprise marketers and independent creators...
Sales are, without a doubt, a challenge for marketers—no matter the industry. B2B marketing has evolved from relying on a vast database and endless hours of...
As social media has evolved and impacted how consumers discover, interact with, and share information, content is no longer just something on your blog. In addition...
Since its launch in August 2020, Instagram Reels has grown to be a well-liked feature for all kinds of content among brands. Nike gets an average...
From humble beginnings to being the fastest growing app in 2020, TikTok now has 1 billion monthly active users worldwide. One thing’s clear: TikTok is here...
It’s no secret that data-driven marketing is crucial to any company’s business strategy. And the debate over reach and impressions continues to rage among marketers and...