Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to...
When you think about social media customer service, there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst....
Want to check the score of the game? The latest election updates? If a certain singer-turned-mogul is expecting their second child? There’s only one place to...
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive...
There isn’t a definitive guidebook to social media best practices because social changes everyday. In this turbulent landscape, you must be vigilant to spot algorithm updates,...
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your company?...
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to...
It’s beginning to look a lot like the busiest time of year for retailers. As the 2022 holiday shopping season approaches, marketers should have a plan...
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers...
To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset...