When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of...
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced...
Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub...
“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve...
In the world of social media, reach is everything. But in today’s highly competitive digital environment, reaching more people at a lower spend is an ever-present...
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital...
Right now, at your desk: raise your hand if you’ve ever wondered how often to post on social media? It’s a question that has plagued marketers...
By now, you may have noticed a lot more videos in your Instagram feed. Instagram has doubled down on video—and Reels are the platform’s fastest-growing format....
As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your...
It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. And with...