One of the most ubiquitous pieces of ad tech is under the scrutiny of federal regulators. The FTC recently published a deep dive into pixels and...
Silicon Valley Bank’s collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving...
As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it’s still a challenge to make informed decisions when picking creators...
The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data...
Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced. In doing so, Amazon,...
A post appears in your Instagram feed—seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue...
When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing...
After a months-long public stalemate, Elon Musk is terminating his deal to take Twitter private, according to a securities filing posted today. Twitter chairman Bret Taylor...