Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing LLC...
When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types:...
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people...