Read the original post Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders...
Read the original post Sometimes marketers can spot trends as they are on the rise and sometimes we are hit over the head with them (can...
Read the original post B2B marketers are facing more and more challenges. We are asked to do more with less, cultivate human connection balanced with high-tech...
Read the original post While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics....
Read the original post As a B2B marketer, we know that Account-Based Marketing (ABM) and intent data are closely related in the sense that intent data...
Read the original post This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough,...
Read the original post Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations...
Read the original post In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one...
Read the original post The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within...
Read the original post The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within...