South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds...
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech...
Super Bowl ads are where brands tend to pull out all the stops—factors like A-list celebrities, sexy locations and new product launches all combine to create...
When you envision your favorite fast food meal, what pops into your mind’s eye? For most of us, that picture likely includes some form of single-use...
The kids are not alright. As expected, this year’s Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new...
The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a “We’re...
The digital world is awash in green this Earth Day, with eco-friendly messages flooding inboxes, mailboxes and suggestion boxes all across the globe. Many of those...