Now we get to the philosophical and, perhaps, anthropological part of this series, in which we examine how potential customer behaviors have adjusted in the platform...
So far in this series we have spoken about the infrastructure of the new media environment driven by platform-based communities (and if you are just coming...
We’ve made it over the hump in our eight-part series on succeeding in platform-based marketing. In this fifth article, we will discuss how an economy takes...
In our previous articles, we have painted a picture of the platform-based ecosystem; charted the shifts in brand marketing from a bullhorn to a community approach;...