Read the original post Email marketers know the challenge of in-box saturation, with modern consumers receiving dozens of daily promotions. Giving recipients more control, especially around...
Read the original post TikTok is retiring the original Storefront shopping feature on September 12 in a bid to move merchants to TikTok Shop. TikTok Shop...
Read the original post Ad transparency tools make it easy to monitor ads from any company, including a competitor. The tools provide valuable creative insight, from...
Read the original post The dust has settled for Threads. Active users on Meta’s Twitter-like platform are down by 80% since its launch in early July,...
Read the original post Repeat purchases and average order value gauge customers’ satisfaction. But the gold standard is Net Promoter Score. NPS measures the likelihood of...
Read the original post As a business expands and order volumes grow, customer queries increase. Ensuring the queries are addressed promptly and accurately becomes crucial in...
Read the original post Social media platforms have long used artificial intelligence to personalize feeds and recommend and filter content. Now many of those platforms are...
Read the original post Merchants often overlook Pinterest, the self-described “visual discovery engine.” Per Comscore, the platform has 460 million monthly users — 94.6 million in...
Read the original post Nonstop change describes social media platforms. New features, functionality, and rules roll out seemingly daily. The updates can improve performance but also...
Read the original post YouTube Shorts launched in 2020 using the vertical video format pioneered by Snapchat and popularised by TikTok and Instagram Reels. Following a...