Most businesses are first and foremost concerned with generating profit—it’s how they stay afloat in an ever-changing, fast-moving economy. But the pursuit of profit almost always...
Let’s say your apparel company is running advertisements for your new waxed trucker jacket. Simultaneously, you’re managing live campaigns for the launch of other products. If...
An income statement is the financial story of your business—a monthly, quarterly, or annual tally of revenue minus expenses. It’s also called an earnings statement or...
Do you have dreams of walking away from your 9-to-5 and finally turning your great idea into a thriving business? Perhaps you’ve got a bit of...
Facebook is a key sales channel for many small businesses. With almostthree billion monthly active users, advertising on the social media platform gives you the ability...
Big American companies like Microsoft and Walmart are C corporations—that is, their income is taxed under Subchapter C of the US Internal Revenue Code. But many...
When it comes to starting a business, there’s no shortage of options to choose from. Do you prefer growing your ecommerce business from the comfort of your...
When someone considers trying a new restaurant or shopping at a new store, they will usually do some research before making the purchase. They might scroll...
Effective marketing showcases your product or service to the right people: potential customers and your current customer base. The result? Brand awareness, leads, referrals, and sales. Sounds...
Launching a small business with a friend or partner can be exciting, but it comes with a lot of responsibility and risk for all parties...