Gmail has some of the best features and filters for users that make their inbox super easy to operate and understand. And yet marketers seem mystified...
Where’s my email? During busy periods mailbox providers are handling a lot. Year after year, Dotdigital alone consistently sends over double our usual daily volumes on...
What is a high risk strategy and why? Strategy 1: sending to lists that haven’t been sent to for over 12 months. Or ever. Risk: Recycled...
Email deliverability: Wanted vs. unwanted The core of the conversation should be: do the recipients of the emails you’re sending want to receive those emails? Consent...