Casted, an amplified marketing platform, enhanced its Casted Themes offering with a new ‘Written Content’ feature. Casted Themes is designed to help content marketers plan, execute and analyze their strategies and provide a 360-degree view of content across audio, video and text in one place.
With Casted Themes + Written Content, customers can now connect their Casted account to their WordPress blog and import written content to the Casted platform. This allows users to see, search, filter, amplify and analyze their blog posts as results in Themes.
The new features seek to help teams:
- Break out of content silos;
- View content assets in one place;
- Leverage actionable insights to develop engaging campaigns; and
- Drive connections and conversions.
This expansion marks the first time Casted has integrated written content into its platform. The company hopes the new features drive it closer to its goal of helping content marketers view and amplify all types of content — including videos, podcasts, webinars, social media and now text — within a singular technology solution.
“An end-to-end solution for marketers to access their entire portfolio of content has remained a major pain point,” said Adam Patarino, Co-Founder, Product and Technology, of Casted, in a statement. “By building out Casted Themes + Written Content, we are addressing the daily obstacles marketing professionals face by spending too much time, money and effort navigating multiple point solutions to manage audio, video and written content. Casted is the only platform able to meet all of these needs and provide one cohesive solution to execute efficiently and effectively across all channels.”