We told you last fall that Apple’s ads business more than tripled its share of promoted app installs in the...
While the NFL had a very good TV season last year, other top-tier spots like NBA basketball and Major League Baseball have struggled to recapture their...
We told you back in March about TikTok increasing the maximum allowable length of videos on its platform, and how this brought it into more direct...
IAB NewFronts is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in...
Live video effectively changes the way brands interact with their audience, engaging viewers in a quick, authentic way that other formats simply cannot compete with. Live...
Streaming video advertising (also referred to as over-the-top or OTT) is the next generation of performance marketing for brands wanting to optimize their ads with modern...
Streaming TV is one of the freshest faces in digital advertising. An increasing number of brands are integrating this channel into their overall marketing strategy, and...
Streaming platforms have taken the world by storm in recent years. From SlingTV to Netflix to Peacock to Hulu, and more – the options available are...
While many of the terms used in the streaming space are already familiar to brands and advertisers, for other phrases, it can seem like an entirely...
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Video streaming is a popular alternative to traditional broadcast and cable television. It’s on-demand, so viewers can watch anything they want at any time they want,...