Brands
Celerio’s Stylish AR Filter Is Bringing Couples In Love Closer
Maruti Suzuki Celerio first came to the scene in 2014, and won hearts with its progressive design and features. The brand has positioned itself as a stylish car meant for city roads that complements young India’s lifestyle, and the all-new Celerio also promises to be the most fuel efficient* petrol car in India.
Maruti Suzuki Celerio has always associated with Valentine’s Day, which is a reflection of its modern, urban and progressive brand values. This year, Maruti Suzuki Celerio introduced a one of its kind AR experience with the launch of their #CelerioDrivesMyLoveInStyle campaign. The AR experience was released on Valentine’s Day and gave two people the chance to test their love, and get a score on their romantic chemistry. A chance to celebrate when the score is high, and a chance to get closer if it isn’t.
The campaign brought tech and love together to wow its users.
You can try out the adorable AR Filter here. If you share the score on your feed or story, tag the brand (@msarenaofficial), and use the campaign hashtag (#CelerioDrivesMyLoveInStyle), you could win prizes worth upto INR 50,000.
Let us know if you tried out the filter, and drop your love quotient scores in the comments!
*As certified by Test Agency Under Rule 115 (G) of CMVR 1989. Claim supported by independent research agency-JATO Dynamics Limited and is applicable in the petrol category.
