Marketing and Advertising Campaigns
A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: ‘Electro-happy’ in collaboration with its agency BETC.
Going electric changes everything, really everything.
In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën’s comfort, on the daily lives of owners of the electric Citroën ë-C4.
It’s a joyful daily life that puts the little worries of everyday life in the background.