Content Callout’s Top 5 B2B Podcast Episodes

Although all the Content Callout episodes have been hits with our audience, we wanted to recap our top 5 B2B podcast episodes. These five got the most ears on them. If you haven’t heard them yet, make sure to check them out.

We’ve collected the top takeaways from each episode so that you can apply them to your B2B.

Podcast Episode 26: Simplify Your Message to Amplify your Results

In this episode, the VP of Marketing at Homie, Matt Kerbel, discusses the importance of simplifying your message so it’s more effective and focusing on what matters for creating impact. Kerbel discusses three powerful strategies to incorporate for your B2B, the importance of being solution-focused, and the little things that add up to make you stand out.

Key Lessons from the Podcast

The following are the five key lessons from this podcast:

1. Distill your brands’ message and solution into its simplest, purest form. Don’t overcomplicate it for your consumers and add in other things. This ensures your message doesn’t get lost or diluted.

2. Invest in copywriting. It is essential for getting your message across as consumers think about authenticity and transparency. Either hire someone amazing to do it or learn from the best and do it yourself.

3. Every touchpoint—no matter how big or small—is “an opportunity to delight.” Out-of-office messages, a company’s on-hold music, the way products are packaged—they all allow you to delight.

4. Hire people from diverse and blended backgrounds like start-ups and the corporate world. The former is highly adaptive, and the latter brings a wealth of knowledge with them. This allows you to work with talent with different skill sets.

5. Be very clear about the values and principles of your brand. The best brands are obvious on these, including ones that change and evolve. Their values and principles are still apparent.

Podcast Episode 32: Now is the Time to Refocus on Content Marketing

In this episode, content marketing legend Joe Pulizzi talks about refocusing and changing your content marketing strategy through three clever strategies: the sweet spot, the content tilt, and building the base. By doing this, you’ll uncover hidden nuggets and cut through the noise. Pulizzi talks about the importance of focusing on just one channel and mastering it, using social media less, and building your audience on a platform that you own.

Key Lessons from the Podcast

The following are the five key lessons from this podcast:

1. Find your sweet spot by scaling down some of your content creation. You don’t need to be on every channel and platform for your content creation. Instead, focus on one or two things consistently that you can do better than anyone in your industry to build your audience.

2. Do a content tilt, which is knowing your area of differentiation. Often, it means you have to narrow your audience. Focus on just a portion of that audience and their pain points and deliver solutions through targeted content.

3. Build your base through email marketing. When done well, it has high conversion rates. You can get a 20% to 30% regular open rate. Unlike social channels like Instagram, which are rented (you don’t own them), you own your email marketing.

4. Do just one amazing thing, like a podcast or a blog, etc., to gain consumer loyalty and brand reputation. Consider some paid distribution to grow your audience. It’s all about simplifying.

5. Print, like magazines, is still alive. WIRED magazine—which has a loyal customer base—is an excellent example of this with its quality content and quality design. So, despite the online world, print isn’t going to go away.

Podcast Episode 64:  The Basics of Inbound Marketing

In this episode, marketing strategist at The Inbound Lab, Derek Hovinga, discusses inbound marketing—a relatively new field of marketing—in detail. Derek talks about its authenticity and the difference between content marketing and inbound marketing. He also talks about the flywheel created by Brian Halligan, CEO of HubSpot, which Derek says is better than the funnel.

Key Lessons from the Podcast

The following are the five key lessons from this podcast:

1. Inbound marketing is a marketing methodology that uses content to attract visitors, nurture leads, and delight customers. Inbound marketing is more authentic than advertising as its messaging is more tailored to a specific audience that wants your solution.

2. Content marketing is just a piece, the largest of inbound marketing. There are several components to inbound marketing. Through content marketing, you drive brand awareness by delivering educational and valuable content to your ideal customer prospects. With inbound marketing, you turn them into actual qualified leads and customers at the very end of the funnel and then turn them into advocates of your brand so you can get new inbound customers.

3. The funnel takes a prospect from point A to point B. Once you’re at the end of point B, you’re done with them. Essentially, you’ve attracted and engaged with them. They’ve made a purchase. They’re pretty much at the end of their sales lifecycle. But with the flywheel in inbound marketing, it doesn’t end. The flywheel works as the attract stage, the engaged stage, the convert stage, and the delight stage.

4. Your KPI, or your number one metric, should be that the people consuming your content come to you and ask for your help. Consider having a metrics agreement in place where you match KPIs under specific goals (e.g., attract a specific number of followers).

5. Your sales and marketing team should be aligned, not working separately in silos to produce better results. Marketers can work with the sales team, empathize with what they have to do, and help support them.

Podcast Episode 34: Why all B2B Brands Need a Podcast

In this episode, the CEO and co-founder of Casted and THE podcast queen Lindsay Tjepkema talks about why B2B brands need podcasts, outdated playbooks, and outdated marketing tactics that brands must ditch to evolve and thrive in today’s environment.

Key Lessons from the Podcast

Here are the following five takeaways from the podcast:

1. A podcast for your B2B creates a connection—a fundamental human need that audiences seek—through conversation.

2. Podcasting helps you cut through the noise like no other content by getting into someone’s head. Other forms of content—like blogs—are great, but with more than 600 million blogs globally, it’s crowded. There are about a million podcasts, so you still have an incredible opportunity to cut through the noise, own your space, and create that connection with your audience.

3. Start with who’s it for? and why am I doing it? Your why is important. The more you can define it, the better you’ll resonate with your target audience.

4. You’ll know which experts they want to hear from by knowing your audience. It could be your customers, who you know in your circle, who you’re connected with, or who you want to be connected with. Skip over some of the people everyone’s already hearing from and shine the spotlight on someone with a great perspective.

5. Ditch your outdated content marketing playbook because what worked just a few years ago won’t work now. The landscape, along with marketing, has changed so much.

Podcast Episode 45: Why You Need to Define and Measure Success

In this episode, Founder and Strategic Director at PlusROI Online Marketing Robert Cooper shares some great strategies to measure success. Cooper believes you must define success for any marketing effort you launch. He talks about A/B testing, leveraging the bad months (the winters of your business), and managing client expectations.

Key Lessons from the Podcast

The following are the five key lessons from this podcast:

1. Break down success into metrics like website visitors and engagement rates, especially if spending money on advertising. It’s not enough to just want your sales to go up. You must have a clearly defined outcome for success.

2. Get good at analytics to measure success and consider traditional metrics like those in radio, which have been around for 100 years and work. Some of these are frequency and number of impressions over a period.

3. Manage client expectations—especially around the bad months—by explaining that it’s a journey of experimentation, and we learn both if not more from the stuff that doesn’t work as the stuff that does.

4. Don’t forget your USP. Often a visitor lands on a perfect-looking website with great content, but they’ve failed to add their point of difference. This is a wasted opportunity.

5. Right now, the only type of branding is to help people, especially in a post-COVID world where people consume content more than ever to seek solutions. By helping them, you’re building long-term value for your company.

Do you have a podcast for your B2B? Start your podcast in 2022. Get expert help in setting it up with our team. Book a time with our team, who will tell you everything you need to know.