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Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads

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Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads


For LA-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.”



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