Elevate B2B Marketing News: More B2B Buyers Using Social, & Rising Numbers Turn To Influencers

Microsoft Unveils New Mobile-First Experiences For Bing & Edge
Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to draft AI-assisted text, better multiple language support, and new AI-rich SwiftKey updates, Microsoft recently announced. Search Engine Journal

Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience
When it comes to B2B events, the average age of an attendee was 45 during 2022, a drop from 51 seen before the pandemic, with 39 percent of B2B event attendees preferring presentations that offer innovation and new ways of thinking, while 37 percent pointed to sessions led by industry leaders and experts — three of numerous findings of interest to B2B marketers contained in newly-published event survey data. Associations Now

LinkedIn Will No Longer Count Inactive or Restricted Accounts in Connection and Follower Stats
Microsoft-owned LinkedIn has refined its follower count methodology, implementing a new system in which accounts that have been deactivated on the professional social platform will no longer be included in follower or connection numbers, LinkedIn (client) recently announced. Social Media Today

How to View B2B Customers Through a More Nuanced Lens [ANA Interview]
B2B marketers can gain a richer understanding of customers than their B2C counterparts, thanks to having access to a greater variety of data, allowing a finer-grained understanding of customer bases, and the Association of National Advertisers (ANA) recently explored some of the top nuanced approaches that today’s B2B marketers can benefit from. ANA

“Both the challenge and the opportunity about B2B is that we can actually define these three things — retention, repeat interactions, and spend — much more broadly than in a B2C setting.” — Peter Fader @faderp Click To Tweet

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