How ChatGPT Complements Google Ads
Artificial intelligence can complement pay-per-click advertising efforts. I’ll describe those uses in this post, focusing on ChatGPT and Google Ads.
Assume I’m creating an ad campaign for Best Buy’s laptop computers. Based on Best Buy’s landing page for those items, I ask ChatGPT:
I’d like to create a Google Ads campaign for laptops based on this page: https://www.bestbuy.com/site/computers-pcs/laptop-computers/abcat0502000.c. What should my ad groups be?
ChatGPT’s suggestions are a start, but they aren’t sufficiently segmented. Best Buy’s website contains additional laptop categories, including:
- “Business laptops”
- “Refurbished laptops”
- “Dell laptops”
Here is my follow-up prompt:
There are more categories of laptops on this page. Can you create additional groups?
ChatGPT generated more suggestions — fewer than I anticipated but enough to work with. I can use these ad groups and expand on them as necessary.
Having determined the ad groups, I ask for potential keywords:
I’ve decided to create an ad group for Macbooks. What are potential keywords based on search volume that I should use?
Only some of ChatGPT’s keywords are relevant. For example, I want to show ads to searchers who type “MacBook Air” but not for “MacBook specs.” I ask for more keywords focused on “MacBook Air”:
Please expand on MacBook Air terms.
I review those keywords and determine that some require their own ad group. For example, Best Buy’s extensive selection of MacBook Air M1s could use a separate ad group with its own keywords.
Importantly, I’m not expecting ChatGPT to create all ad groups and keywords, only suggestions to help brainstorm.
Ad Copy and Assets
An ad on Google can have up to 15 30-character headlines and four 90-character descriptions. Thus writing copy can be time-consuming. ChatGPT can help. First, I ask for the headlines by providing the character counts and goals: