How Stack Moxie Saved Its Marketing Team 50 Hours Of Manual Effort Per Week

Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Moxie Stack’s CEO, explained that its customers often missed the real-time notification of testing success or failure, and when they did notice, they only logged into the platform when they received a failure notification.

To help increase engagement and promote more consistent monitoring, Moxie Stack’s marketing team envisioned a customer success campaign that delivered a single view of weekly statistics about the product activity to each user — specifically the account admin.

The Challenge

As a product-led growth company with legacy marketing automation, Stack Moxie faced challenges in executing its weekly digest. Compiling and pulling in product activity data for all users from an organization became a mammoth, manual task for its lean marketing team. Additional challenges included:

• Bottlenecks due to dependency on developers; and
• Friction in personalizing emails and scaling up its manual effort to cater to Moxie Stack’s growing customer database.

To show the value of Moxie Stack’s product, the marketing team spent a lot of time identifying the right product events and extracting relevant data. That challenge came with its own complexities, such as dependency on engineering resources to get the data from a product analytics tool or writing SQL queries that fetched data from a database table.

The company was also struggling to:

• Identify users from the same organization or team;
• Target the account admins; and
• Personalize the weekly or monthly metrics to each account.

One person from Stack Moxie’s marketing team would spend nearly 50 hours every month compiling a list of all organizations from its database, dedupe and extract a final list, match and group users by the organization, fetch their email addresses and run a compilation to match the org IDs in product statistics with the group IDs to generate the metrics matrix.

To…