Running a blog of your own can be extremely rewarding, but nonetheless, exhausting. On one hand, you can put all of your thoughts in written format and then use it to communicate with other fellow bloggers. However, growing your reader base might prove extremely difficult.
Blogs can also offer passionate writers lucrative options. The focal point of every blog is the content. If the content is not valuable enough to captivate readers, your blog will likely fail.
So, besides focusing on your content output, you also need to make sure that your website or blog page is easily accessible via mobile. More than 85% of the population owns smartphones and not making your page mobile-friendly is a huge mistake.
But there’s much more to running a blog. So, let’s take a look at how you can grow your blog’s traffic organically.
Focus on organically driven traffic
At the start of your blogging career, you might be tempted to use a certain lifeline that might get you in trouble. That lifeline is increasing traffic via bots. This is most commonly done by bloggers that want to sell as soon as possible.
However, for bloggers that care about their readers and their online reputation, growth services are out of the question. Give as much value as you possibly can to your viewers and your traffic will increase on its own.
For instance, if you are covering niches such as finance and crypto, supplying your readers with the latest news in the market will take you a long way.
There’s nothing wrong with bloggers collecting content from others and posting it on their blogs. Of course, plagiarism can occur and in most cases, it’s inadvertent. However, if it’s intentional you might even face hefty fines.
If you are a blogger that wants to remain original, you have to use the right tools to check your content and its originality score. To do this effectively, you can use the best plagiarism checker tools online and scan your content. You will receive results in a manner of seconds and you can make instant adjustments if plagiarism indeed occurred.
As you remain original, the credibility of your blog will only increase and you will receive much more attention as you continue posting valuable and original content.
Optimize your blog
No one has the time to wait for ages for your blog to load. Make sure that your page loads in under 3 seconds in order to not lose new readers. To achieve this, call your hosting service provider and communicate that you need your blog operational and at a fast speed.
Bear in mind that downtimes can happen, however, if you hire a blog moderator, they will work hard to keep your page up all the time.
Test the waters of digital marketing
There is nothing better than working with experts in the field. A digital marketing specialist will know exactly what your blog needs and what you can do to gain more attention. Blogs are perfect for SEO campaigns.
The digital marketing agency will find all the right keywords that will help you rank higher on search engine results, making your blog much more discoverable. They will also advise you on how to approach social media and which channel you should focus on.
Nowadays, Instagram is extremely popular so if you have a huge following there, consider adding links leading to your blog to grow your traffic organically. In addition to that, consider promoting your blog’s content on all your social media platforms, and don’t forget to enable comments on all your blog posts so that you can interact with your readers.
Working with other bloggers will always benefit you. You can expect to boost your traffic drastically as new doors to new audiences will open. You can either allow guest posting or you can write content for other bloggers.
When the audience notices that your content is worth reading, you can be sure that they won’t think twice to search your blog’s name on the internet.
Running a successful blog is a passion project for many. However, achieving greatness will take a lot of time and effort. If you want to succeed and grow your blog’s traffic organically, make sure that you follow the tips we outlined for you above. Make sure to post valuable and original content and don’t forget to engage with your audience.