Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole.
Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions.
An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics.
An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message.
We’ve written an in-depth guide on the why and how of influencer marketing. It’s free to download.
Influencer marketing is a tricky landscape to traverse. Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming.
Thankfully there are lots tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. It’s worth noting that the majority of these tools work on a freemium model, however the free features can still be robust enough to cover the basics of influencer research.