Marketing and Advertising Campaigns
JUMBO: Jumbo – The Xmas Barber
Jumbo, is the largest chain of toy stores in Greece, with the most famous bag. The brand’s bag has been transformed into a family of heroes and is the basis of Jumbo’s communication with children.
Every year its Christmas campaign “announces” the beginning of Christmas period in Greece. In addition to the Christmas story that is told, it counts down the days for Christmas, changing copies on TV and the internet every day.