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Leadfeeder Review: Your best source of quality B2B leads

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Leadfeeder lead prospecting tool


Leadfeeder is one of the best lead prospecting tools that track traffic on a website and tells you who is visiting your site.

There are many email finder tools that can help you with finding the email addresses of individuals from the companies you already have identified. But what about other potential customers whom you haven’t identified yet and are visiting your site for research purposes or might be considering your company? 

Don’t you want to know them and reach out to them with more information? Well, this is where Leadfeeder comes into the picture. 

Leadfeeder’s selling proposition is that it helps you generate more leads by seeing which companies visit your site. And in this article, I will review Leadfeeder by going through its different features and functions to understand how it works and how it can help you generate more leads.

If you want to explore Leadfeeder along with reading this review, sign up with the below-mentioned link, which will get you a 14-day free trial with complete features.

What does Leadfeeder have to offer? 

Leadfeeder lead prospecting tool

You must be using some kind of B2B lead generation strategy that helps you generate leads from your website. But the success of these strategies relies completely on if the users identify themselves by filling up your lead generation form.

However, the reality is that over 95% of visitors leave your site without sharing their contact details.

And this is where Leadfeeder can help you identify the potential leads among your visitors and share their contact details along with their interacting history on your site. Using such information, you can reach out to the prospect at the right time with a perfect pitch.

Now, you might be thinking about how exactly Leadfeeder works. Let’s take this question in the next section.

How Leadfeeder Works?

It’s not only you; whenever I throw an idea of using Leadfeeder to identify website visitors, I face this question – How does Leadfeeder know who is visiting the website?

Well, this might sound like magic initially, but it is nothing more than the intelligent combination of website analytics, tracking cookies, and artificial intelligence.

Before going ahead, I want to first clarify that Leadfeeder doesn’t exactly identify “unknown” individuals who visited your site; it identifies the companies that visit your site. Based on that, it provides you the contact details of key individuals associated with the company.

Now, the right question would be – How does Leadfeeder identify the companies visiting your site?

While setting up the Leadfeeder for your site, you’ll have to add a small piece of tracking script on every page of your site.

If you have already signed up, you can find the tracking code on the setting page in the “Company” tab, as shown below.

Leadfeeder Tracking Script

Now, this tracking code captures the domain, IP address, and location of the visitor. After that, this information is analyzed by the Leadfeeder algorithm and compared with their existing database to find out from where the visitors come, and thus the company name and its details are shown to you. 

If you want to learn more about how Leadfeeder works, they have an extensive article on the topics which you can find here.

Now, let’s come to the lead generation part.

Once Leadfeeder identifies companies for you, it provides information about the company and the contact information of potential stakeholders from those companies.

Here’s how it looks like –

Leadfeeder lead contacts

You’ll basically find the following data about the prospect company –

  1. Company website
  2. Company Location
  3. Industry
  4. Contact number
  5. Company description
  6. Page visited on your site
  7. Source of traffic
  8. Contact details of individuals (Social profiles, Email, phone number)

Based on this information, you can analyze the company to see if it fits your ideal customer profile or not.

If the company matches your ICP, you can assign it to your teammates, follow for personal email notifications or email the company details to anyone in your company. 

There are a lot of other features and functions that Leadfeeder offers (about which we will discuss later), but this is the most basic explanation of how Leadfeeder works.

LeadFeeder Review: Functions & Features 

Leadfeeder is packed with many powerful features that save you a lot of time and make the lead generation process easier.

Let’s look at some of its amazing features –

1. Instant lead generation

Remember the tracking code that we talked about in the last section? Well, it is so powerful that it delivers you a fresh list of companies visiting your site.

It pushes data from your site to the Leadfeeder dashboard in almost every 5 mins. So, there’s no way that you can lose a potential customer because of delay in reporting. 

This instant lead generation feature allows you to reach out to potential customers and pitch your products/services before they reach out to one of your competitors. 

2. Automatic Lead Scoring

Another amazing feature that I love about Leadfeeder is its automatic lead scoring. It automatically places the hottest and the most relevant leads on top so that you don’t miss the opportunity to convert them. 

Leadfeeder scores the leads based on the number of visits, pages viewed, bounces, and last visit date. It scores leads out of 10 – the higher a lead scores, the higher it ranks. 

Leadfeeder Lead Scoring

What can be better

Leadfeeder had a predefined logic for lead scoring. However, I think a manual configuration will be a great advantage for businesses to qualify leads based on their analysis. For example, a visitor visiting two pages – product and pricing might be a more qualified lead than someone visiting multiple blog pages. 

I hope Leadfeeder notices this and does the needful for its users. 

3. Versatile Lead Filters

Not all the leads generated by Leadfeeder are the relevant leads for your business. That’s why you need to filter leads based on what your company needs.

Leadfeeder allows you to create custom feeds to sort the quality leads using filters.

Create custom lead feed

You can create custom feeds using ordinary filters like industry, pages visited, employee count, country, etc. And to refine the leads further, you can also use its advanced filters like –

  1. Pageviews per day
  2. pageviews per visit
  3. visit length
  4. Google Ads Campaign
  5. traffic source

And many more… you can view the complete list of Leadfeeder filters here.

Leadfeeder custom feed filters

Using these advanced filters, you can make the best use of Leadfeeder data to qualify leads based on their interaction on your site and marketing communications.

4. Email Alerts

Leadfeeder allows you to subscribe to daily or weekly email notifications for leads that visit your site. 

The daily emails will give you an overview of leads with company name, logo, and page visit details.

Leadfeeder Daily Lead Summary

And in weekly emails, you will get a summary with the number of leads you received, any action required to improve Leadfeader functions, and status on the number of new users added.

Leadfeeder Weekly Email Alert

Apart from these weekly and daily email alerts, you can also set up personal email alerts for your custom feeds and specific companies that you want to keep your eye on.

For example, if you are a marketer and want to be notified for the leads generated via paid campaigns, you can create a custom feed to filter those leads and activate email notifications for that feed. 

Similarly, you can configure an email alert for any company so that you’ll be instantly notified via email whenever someone from that company visits your site.

5. Automated Collaboration

This is another powerful feature provided by Leadfeeder that you can use to automate assigning leads to your teammates or sending qualified leads to CRM or Slack.

You can add automation to your custom feed from the “Automation” tab as shown below –

Leadfeeder Automation

Leadfeeder also allows you to share leads via emails to teammates with an additional short message that will get added to the beginning of every email. You can use this feature to share any actionable or details that the receiver should know.

6. Dynamic Tracking

Do you track your leads and prospects across multiple marketing channels? Then, Leadfeeder would be a great help for you. It provides a robust tracking feature that lets you track how your leads interact on your site and other marketing channels like Google Ads and emails. 

If you are using ActiveCampaign or Mailchimp as your email marketing tool, Leadfeeder allows you to monitor what the recipients are doing on your site.

And the best part of this feature is that the tracking data is not just limited to the Leadfeeder; it is also imported to the connected CRM and added to the respective contacts. 

7. Integration with tools

Leadfeeder provides direct and seamless integration with some of the best CRM, marketing, and collaboration tools a business needs. 

You can view all the integrations available from the integration menu available under your account as shown below –

Leadfeeder Integrations

As I said, Leadfeeder provides integration with essential tools, but I must say that they need to increase the integration capability with more popular email marketing tools and CRM.

You can obviously use its API and Zapier to integrate your marketing tools with Leadfeeder, but it adds up to the monthly billing and is not as smooth as in-built integrations.

Leadfeeder recently rolled out the integration with Mailchimp, and I’m hoping they will bring more such integrations in the near future.

Leadfeeder Review: Plans & Pricing

Leadfeeder offers only two plans – Free and Premium. 

In the free plan, you get a basic version of Leadfeeder with limited features that shows only the last 3 days’ worth of leads on your dashboard.

The Premium plan starts at $69/month ($55/month if paid annually) in which you get access to all the features that we discussed above. The pricing is based on how many monthly “relevant” leads Leadfeeder finds for you.

Here, how Leadfeeder calculates the price –

Leadfeeder Pricing Chart

Clarification: Based on the above pricing structure, it doesn’t mean that you’ll be charged for all the contacts that Leadfeeder identifies on your site. You can remove irrelevant contacts, and they will not be counted as leads.

One of the best things that I love about Leadfeeder pricing policy is its unlimited contact database which is very rare among lead generation and prospecting tools. 

Leadfeeder Review: Pros & Cons

I have used Leadfeeder for a while and helped a couple of businesses in its setup and integration process. And based on my experience and the above review, here are the pros and cons of Leadfeeder.

Pros:

  1. Easy to install
  2. Simple and easy to use
  3. Website visitor tracking
  4. Robust omnichannel tracking
  5. Integration with major CRM platforms
  6. Unlimited contact storage without extra billing

Cons:

  1. Integration capability needs to be increased.
  2. Some users find their pricing structure complicated.

Who should use Leadfeeder?

Leadfeeder is a powerful lead prospecting tool, and I think it is useful for all B2B companies, irrespective of the industry they are into. 

However, a company can get an actual benefit of its performance only if they take analytics and marketing seriously.

So, I’d recommend Leadfeeder only to the B2B companies that check the following qualities –

  1. It has a compelling business website for lead generation.
  2. It should have a dedicated marketing team. 
  3. It practices Account-based marketing.

If your company complies with these three qualities, Leadfeeder is definitely the right tool for your business, and you should sign up for its 14-day trial today. 

Get Leadfeeder 14-day Free Trial

If you have been following me through this article, now you know every feature of Leadfeeder and how it can help you convert website traffic into leads.

And if you still have confusion regarding its functions and features, watch this explanatory video by Leadfeeder –

Do you think that Leadfeeder would be a great addition to your marketing toolkit? Do me a favor – sign up using my affiliate link below and get a 14-day trial with complete premium features.

If you use my link, I’ll earn a commission, and you won’t have to pay any extra fee for that. It’s an excellent way to thank me for this detailed review, and you’ll help me write more reviews like this one ?



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