If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment.
LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners. Social media can be pretty dicey with social and political conversations, so I appreciate that LinkedIn remains focused on business-to-business engagement. I know some folks like to dabble there with personal updates, but for the most part, it’s been gratifying to see it go unpolluted with divisiveness.
What Is LinkedIn Sales Automation?
While I tend to use LinkedIn on a one-to-one messaging and connection level, I have tested the waters with LinkedIn Automation. Automation has provided me the means to build segmentation on LinkedIn for companies that I’m interested in either partnering with or working for – then sending applicable employees an introduction to review my profile, connect with me, and set up a meeting.
There are a couple challenges with this.:
- LinkedIn’s free platform has limitations for your ability to query and identify prospects. For this reason, you’ll most likely need to upgrade to LinkedIn Sales Navigator. Even if you are utilizing an automation platform as we describe below, you’ll need to purchase a LinkedIn Sales Navigator license for unlimited searches.
- LinkedIn Automation platforms allow you to build campaigns where you can make multiple attempts to connect and message your prospects using LinkedIn messaging.
LinkedCamp enables you to generate as many personalized touch points with your audience as possible, regardless of who you are or how you use the platform.
LinkedCamp enables users to add any action including sending personalized LinkedIn messages, connection requests, and posting content on LinkedIn for Lead generation.
With LinkedCamp’s multi-channel experience, clients have a hassle-free, effortless, and seamless encounter with your brand from one channel to the next. Combine multiple actions into a single sequence and see the results generated from the auto-set delays and stages. You can influence your results by imposing conditions based on your lead’s preferences.
Increase your engagement and sales automation by incorporating hyper-personalized graphics and GIFs into your outreach. Dynamic customized pictures will take your outreach to the next level.
Launch your first campaign in 15 minutes and you’ll see results in 24 hours!
Disclosure: Martech Zone is a LinkedCamp affiliate and we’re using those links and others in this article.