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LinkedIn insight tag: Everything you need to know in 2022



LinkedIn insight tag: Everything you need to know in 2022

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If you’ve ever wanted to know what the LinkedIn Insight Tag is, how you can use LinkedIn’s data sets, learn how visitors interact with your website, and measure the effectiveness your LinkedIn campaigns, then you’re in exactly the right place.

In this article, we’ll dive deep into the definitions, advantages, and implementation of the Insight tag.

What Is the LinkedIn Insight Tag (Pixel)

The LinkedIn insight tag (pixel) is a JavaScript code (.js) that is provided for free by LinkedIn. It allows you to understand the demographics of audiences visiting your website, retarget website visitors, understand what content resonates with your audiences, and track conversions, interactions or actions that your website visitors take.

This is a great tool for any business marketer who wants to better understand their audience and how they interact with their brand. Adding the LinkedIn insight tag unlocks all the above mentioned insights and retargeting capabilities without extra cost.

According to LinkedIn, this tool will not affect or slow down your website because it is a light-weight code. The LinkedIn insight tag is sometimes known as the LinkedIn pixel helper, LinkedIn insight tag checker, or the LinkedIn tracking pixel. 

Why is the LinkedIn Insight Tag important

With over 800 million members worldwide, LinkedIn owns a wealth of information for professionals. Setting up the insight tag would allow marketers to leverage on this data and gain insights on which demographic of professionals are visiting your website. You’ll be able to understand which campaigns are working and how they’re interacting with your website.

You may also build lookalike audiences from your existing website visitors so LinkedIn can help you find more new relevant audiences. The LinkedIn pixel is key to becoming a data-driven B2B Marketer.

How to get a LinkedIn Insight Tag

The LinkedIn insight tag can be found inside your LinkedIn campaign manager tool. If you’re unsure what that a campaign…

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