Marketing and Advertising Campaigns
Mederma India: #BreakTheBias
#BreakTheBias by being what you want to be and don’t let scars hold you back.
#BreakTheBias that injury scars are a sign of weakness. They are a mark of courage.
#BreakTheBias by being the change-maker that you are, and leave your mark wherever you go.
Scars are like those everyday biases that women face in their lives. Women are more than their scars and Mederma helps women feel more confident in the skin they are in. This campaign sought to break the biases by encouraging women to be who they want to be.