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Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet

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Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet


A post appears in your Instagram feed—seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol brand Loyal Nine, snuck into a post from popular meme account Sarcasm_Only, which boasts 16.4



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