The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started?
HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.)
In an increasingly competitive landscape, the critical question many B2B marketers are asking is how to use the power of influence to genuinely connect with new, larger audiences.
Discovering the biggest challenges B2B marketers face and how influencer marketing can address them and accelerate B2B marketing results is no small task. Developing effective strategies can be a daunting proposition.
Key questions the savvy B2B marketers of 2022 and beyond will be asking include:
- Why does influencer marketing matter for B2B?
- What content opportunities are there when you work with a B2B influencer?
- How and why are B2B content consumption habits changing?
- Has research been conducted that looks into B2B influence and content?
- How does B2B influence integration build trust and authenticity?
Each of these issues could take significant time, effort, and resources to research and learn.
Fortunately, one of the top voices in B2B influencer marketing for major global enterprise firms — our own chief executive and co-founder Lee Odden — has conveniently brought together answers to these fundamental questions and many more in a comprehensive free new webinar we are thrilled to share with the B2B community. You’ll find it here:
“There are key challenges going into the new year when it comes to B2B marketing,” Lee said.
“More than ever we’re expected to boost marketing efficiency — we’ve got to do more with less or the same resources — we’ve got to deliver higher return on investment (ROI) on our marketing efforts, and budgets just aren’t what they used to be. They’re getting better, but they’re not where they were, so we’ve got to deliver,” Lee added.
“We must connect and engage buyers with trust and authenticity and meet expectations about being more human in a B2B environment. Influence can play a very important part of the solution that meets all of these needs in 2022 beyond,” Lee shared — insight that is explored in detail in the newly-released webinar.
As Lee has said, “If you want your content to be great, ask influencers to participate.” This is at the heart of the strategies and tactics you’ll learn in “How to Accelerate B2B Marketing Results by Working With Influencers” webinar.
We encourage you to access “How to Accelerate B2B Marketing Results by Working With Influencers” webinar to get the latest insights on the power of collaborative B2B influence. As a bonus you’ll receive an influencer marketing program checklist.
As specialists in optimizing content for search and influence for some of the top B2B brands in the world, we’re excited to share with you how the power of collaborative B2B influence accelerate marketing results for your business in 2022.