Marketing and Advertising Campaigns
Renault E-Tech: Don't use it
Renault is resolutely in step with the times. Perfectly aware of the ecological challenges facing the automotive industry, Renault is a pioneer in electrification and today offers a wide range of electric and hybrid vehicles.
This brand-new film for Renault Captur E-Tech hybrid marks a major and unprecedented turning point: it is the first time that a car manufacturer has invited users to favor sobriety in addition to the technological solution.
Throughout the whole film, protagonists renounce using their Renault Captur E-Tech hybrid, and take the choice of cycling or walking. The film anticipates the new French law (called Mobility Orientation Law) that aimed at reducing the use of the car for daily journeys.