Insights and Research
The Most Popular Emojis

Emoji use has grown from a playful way to illustrate a joke to a language of its own, and it’s a key way we communicate our emotions and feelings online.
What were the most popular emojis this year so far? We have the data.
Our annual Emojis and Emotions Report is always a lot of fun for the team.
Emojis play such an interesting role in how we communicate online, and with Brandwatch tools we can see how they are shared and why.
For the report, we tracked and analyzed emoji use across the first six months of 2021, and here we’ll count down the top 10 most-used emojis on the internet.
If you’re interested in a deeper dive, download our full report.