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Tinuiti Becomes First Reddit Independent Agency Partner



Tinuiti Becomes First Reddit Independent Agency Partner

Tinuiti is delighted to announce that we are now a Reddit partner! Just days after becoming the first independent agency to win Microsoft’s Agency Partner of the Year USA, we are celebrating a new first by being Reddit’s first independent agency partner. In the words of DJ Khaled, “Another one.”

What Our Reddit Partnership Means for Our Clients

Our partnership provides Tinuiti’s teams with early and increased access to Reddit’s Global Ads tools, teams, and resources, which will enhance our strategic capabilities across client campaigns.

“Tinuiti is focused on ensuring our clients have the most innovative and first-to-market competitive advantages across their entire media approach with the freshest levers at their disposal. This Reddit partnership expands our reach as a business and will only benefit our clients business with Reddit and Tinuiti’s mutual commitment to provide brands with maximum control, transparency and effectiveness in their ad strategy.”

Obele Brown-West

Obele Brown-West, Tinuiti Chief Solutions Officer
With this new partnership, Tinuiti clients will benefit from the following:

Creative Strategy Resources

Our team will have a dedicated Reddit KarmaLab strategist, granting us a front-row seat to invaluable creative strategy workshops that will help us in elevating our clients’ programs. We will have ready access to the needed resources to best set brands up for Reddit advertising success.

Reddit Measurement Services

Tinuiti will also enjoy direct access to Reddit’s measurement experts, customer program learnings, campaign insights, and optimizations. These will complement Tinuiti’s measurement suite of services.

Research and Insights

As a partner, Tinuiti will be granted early access to actionable, data-driven research commissioned by Reddit, and via the platform’s internal social listening tools. These insights include consumer content patterns within Reddit communities.

Alpha and Beta Testing Access

Tinuiti clients will enjoy alpha and beta testing access across Reddit’s evolving Ads product roadmap, including the opportunity to provide collaborative feedback. We have seen great benefits from having beta access across other partnerships, and expect the same with Reddit.

While the benefits of testing access are complex and far-reaching, one of the most impactful is the simplest: our practitioners and the brands we work with get a head start.

For example, if we have early access to test out a new ad type, by the time it is fully released, our teams have already learned the ins and outs of how to best optimize that ad type, and tested the best ways of incorporating the ad type into their broader marketing mix. While others are still working their way through the learning curve, we’ve already built, experimented, measured, and optimized our clients’ campaigns.

Partners in Growth and Performance

“We are committed to making it as seamless and efficient for new clients to join and grow on our platform, and independent agencies are key to this success. Kick-starting this effort with Tinuiti as our first official partner is extremely exciting given Tinuiti’s impressive client roster and renowned reputation for performance-driven success. I’m excited to see this relationship continue to go from strength to strength under this partnership.”

Neal Hubman, Reddit Head of Growth MM and SMB

And…we’re excited, too! We’ve already helped clients currently engaged on the platform realize notable Reddit success, but we are now even better positioned to help our clients continue reaching the right audiences across the varied, unique, authentically engaged community of communities that make up Reddit’s user base.

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