Today sees the launch of Say You, Say Tre by Swedish Telco, Tre which sees the brand’s in-house agency partnering with creative agency B-Reel to dream bigger and crazier.
In an industry where every mobile brand offers more or less the same without significant success – the four big Swedish players have an average of 1.3/5 on Trustpilot – Tre wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’.
“Nice” is not a word typically associated with the telco industry however Tre is looking to go its own, kinder, more gentle way. “Say You, Say Tre” is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice.