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Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

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Martech Zone


Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement.

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To stand out, you must deeply understand your audience and deliver timely, personalized content that functions flawlessly on any device. Everest goes beyond the metrics you get from your email service provider (ESP).

Digging through data from different sources, managing your contact database, and identifying what to prioritize to improve the outcomes you drive via email is incredibly time-consuming. As a busy marketer, this valuable time is better spent executing optimized campaigns and driving results.

Everest gives you a holistic view of your email program with the insights, guidance, and exclusive data you need at your fingertips in a single platform. With Everest, you can make decisions quickly to optimize your campaigns, react instantly to issues before they impact performance, and understand trends over time to focus efforts better and demonstrate effectiveness.

How To Maximize Your Email Deliverability With Everest

  • Email Testing – Design tests and subject line previews to ensure your messages look good and function correctly on the devices your recipients use to open.
  • Inbox Placement Monitoring –  inbox vs. junk folder placement by mailbox provider tailored to the composition of your list so you can prioritize areas that have the most significant impact on your program.
  • Sender Reputation Monitoring – Proactive monitoring of your sender reputation and sending infrastructure. Stay on top of blocklists, spam traps, and other critical reputation signals.
  • List Validation – Integrated list validation to identify inaccurate or problematic addresses before mailing them to reduce bounces and protect your reputation.
  • Certification – Validity’s exclusive Sender Certification program is built from our broad partnerships with leading mailbox providers to help reputable senders achieve higher inbox placement rates.

Validity also offers visibility into competitors’ sending practices, including their send volume and frequency, subject lines, and challenge areas. With deeper engagement analytics and visibility into your competitors’ sending practices, you can build campaigns that appeal to your audience and stand out from other senders.

The great thing about our program now is that email deliverability is so high, which has led to record engagement levels and gives us peace of mind that our members are getting early access to promotions, offers, and invitations, which is what they signed up for. We are subsequently seeing increased revenue, improved financial performance, and much happier customers.

Adam Purslow, IT Director of The Loyalty Co.

Validity offers deeper engagement metrics, view-time optimization technology, and actionable analytics to optimize your campaigns and be successful in a Mail Privacy Protection (MPP) world.

Everest is the email success platform that helps you generate more revenue and increase the lifetime value of your database. Get more messages to more people, stand out in a crowded inbox, and execute better campaigns faster with Everest.

Schedule an Everest Demo



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