Why cross-channel marketing matters
Customer expectations have changed.
As technology evolves, modern customers are quick to embrace new channels. Naturally, they gravitate towards channels they like best, and that meet their needs in the moment. As a result, there are a countless number of channels being used by customers on a daily basis.
To keep up with these demands, brands have to go to the customer. That means expanding the number of channels in your marketing stack.
But even that’s not enough for the modern consumer. They want a connected journey; a seamless experience. And that requires marketers to use the tools that empower them to fully embrace a cross-channel marketing strategy.