Connect with us

Digital Marketing

Why cross-channel marketing matters



connected communications for cross-channel strategy

Customer expectations have changed.  

As technology evolves, modern customers are quick to embrace new channels. Naturally, they gravitate towards channels they like best, and that meet their needs in the moment. As a result, there are a countless number of channels being used by customers on a daily basis.  

To keep up with these demands, brands have to go to the customer. That means expanding the number of channels in your marketing stack. 

But even that’s not enough for the modern consumer. They want a connected journey; a seamless experience. And that requires marketers to use the tools that empower them to fully embrace a cross-channel marketing strategy.  

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright © 2022 Dogeared Digital News