ZoomInfo, a go-to-market software, data and intelligence provider, enhanced its SalesOS platform with Tracker, a new automation feature that monitors and follows key buyers and accounts when they make career changes.
The launch of Tracker seeks to enhance ZoomInfo’s existing tracking capabilities by providing sales teams with automated software that helps them keep tabs on prospects and clients as they move to new positions and organizations. The solution notifies sellers when decision-makers enter and exit their accounts so they can be proactive in their engagement, messaging and timing.
“With the ‘Great Resignation’ underway, personnel movement is at an all-time high,” said Henry Schuck, Founder and CEO of ZoomInfo, in a statement. “We developed this feature with our own sales reps in mind, as Tracker has already helped them stay on top of changes within our customer accounts. We continue to innovate features and functionality that deliver value for the individual sales rep. While we’re fortunate to have loyal buying champions who insist on bringing ZoomInfo into their new roles, we wanted to empower our customers to ensure that they don’t miss a selling opportunity when their own champions take new jobs.”